I think this is just another copy-cat Christian product and I for one am so tired of rip offs or spin offs. I admire companies like Chic-Fil-A that don’t have to overtly brand themselves Christian but remain a viable counter-cultural force unlike stuff like this.

That being said I spent some time over at the website for the product and I admire the story behind its maker and hope the Lord continues to help him make inroads into the subcultures he’s trying to reach. Having grown up creating an aggressive skate ministry among pro-am skaters in Central and Gulf-side Florida I dig what he’s doing with his BMX biking.

(HT: Provocative Church)